⸺ BenLink, a service platform powered by the Bühler Group, connects skilled technicians with global manufacturers. Their mission: to bring flexibility and reliability to industrial service.

Challenge ⸺ BenLink, part of the Bühler Group, connects service technicians with manufacturers, offering flexible resource deployment. After five years in the market, the brand design was still underdeveloped. The goal was to refine the brand strategy and create a clear corporate identity—while only making minimal adjustments to the existing logo.

Solution ⸺ In collaboration with the management, I defined a brand strategy and CI based on technical intelligence, friendliness, and strength. Bold gradients and a strong network pattern ensure recognition across channels. The result is a modern, flexible identity that combines tech expertise with a human touch.