⸺ gmd is a Hamburg-based medical supplier serving clients across pharma, healthcare, and distribution. With a growing portfolio, the company needed a modern look that reflects its diversity.

Challenge ⸺ A Hamburg-based medical supplier needed to update its outdated brand design. The goal was to modernize its appearance and clearly showcase four core areas: Pharma, Service, Consulting, and Distribution—without losing brand consistency. The challenge was to create a flexible yet cohesive identity.

Solution ⸺ In a brand strategy workshop, the new direction was defined under the motto “We make things possible.” With attributes like dynamism, originality, and reliability, a flexible and modern design system was developed. It highlights each focus area while maintaining a unified brand presence.