⸺ Together with a creative team at K16 i created KONKAV — a brand identity that merges creativity with professionalism.

Challenge ⸺ K16 GmbH, Europe’s largest agency for presentations with experts in B2B communication and design, aimed to launch brand design and B2B campaigns under a new, standalone brand. The goal was to create a brand that combines creativity and professionalism. The design needed to appear modern, simple, and credible to resonate with its target audiences.

Solution ⸺ The brand Konkav was developed—named after the concave lens that concentrates and disperses light. This concept is reflected in the motto “Turning B2B bold”, symbolizing the focused delivery and creativeamplification of messages. The visual identity blends contemporary minimalism with seriousness and a clear B2B focus, resulting in a strong, flexible, and trustworthy brand presence.